We think that it’s important for every person who owns a website or a blog to know as much as possible about the traffic that it generates. In most of our blog articles, we’ll talk about a variety of companies that can provide you with a solution (and/or tell you about our solution). However, in the case of understanding your website traffic, we think that there’s one clear choice for you (and we don’t gain any financial benefit if you use it).
Google has a product called “Analytics” (http://www.google.com/analytics/) that’s free, easy to install and provides you with an amazing amount of information about who goes to your website and what they do once they are there.
Google’s Analytics is about providing you with trends vs. telling you what a specific person did at your website. Google provides you with powerful customizable reports. However, their standards reports are really wonderful and we’d be surprised if more than 1% of you decided you needed to create customizable reports.
One way that Analytics is invaluable is if you decide to pay for advertising. You can enter that traffic source into Analytics and then, if you choose, set a “goal”. In our case, we paid Google for “Adwords” to send us traffic and then the “goal” was to see how many actual sales were made. With this information, we’re able to easily adjust where we spend advertising dollars and eliminate all non-profitable channels quickly, before we spent too many unproductive dollars.
The final concern deals with how easy it is to install Analytics on your website. Google provides you with a few lines of HTML code to place on each page of your website. You actually don’t need to understand the code. All you need to do is place it towards the end of your web page the same way you would place text on the page. This code will be invisible to your visitors but it’s the means that Google uses to track your traffic.