We’ve heard the comment that “all the good domain names are taken” and therefore the person must purchase an existing domain name at a premium price. First, I’ll tell you that if you are creative, you can come up with an available dot com domain name that will work for you. We assure you that all of the good ones are not gone; just be creative.
If you’re convinced that someone has that perfect domain name and you want to buy it, we’re offering you a word of caution. Some domain names have bad reputations with search engines and your starting a new website with one of those, could put you in a big hole. Here’s what we suggest that you do to checkout any existing domain name before you register it
1. Do a Google search for “site: example.com” (with example.com being the domain name you want to purchase). If you see literally nothing come up, that is very odd and could be a sign that the domain name was used for a purpose that caused Google to delist it.
2. Do a Google search for “example.com” and “example” and read a lot of the results. You’re looking for any comments about the domain name being used for SPAM or just having a bad reputation.
3. Go to archive.org and search for the domain name. This is a wonderful service that keeps track of old versions of websites. If they have a website listed, check the content for anything that looks like it could be a problem.
4. Ask the seller to show you some statistics for Google’s webmaster tools and analytics. These could point out any problems if they exist.
If you do complete a purchase and find out there’s a problem afterwards, you can go to search engines and complete a “reconsideration request”. It will take a while to get that done but it could be the only way to get your website listed again.